Why And How Augmented Reality Or AR Is Helping E-commerce & Online Businesses Unexpectedly

With more netizens shopping online, purchasing things like healthcare & grooming products, sports accessories, or FMCGs presents a remarkable challenge in the e-commerce sector. Buyers need to see the item first to ensure it’s the ideal shade, the ideal fit, or the ideal size.

Here comes AR and 3D renderings.

But, it’s as of now not an issue to perceive how that new lounge or chair will fit in your home, or how another pair of glasses will suit your face. In addition, AR creates a more breezing client experience and hence brands are finding enormous advantages in it.

Design brand Rebecca Minkoff explored different avenues in 3D models of its satchels and bags, permitting clients to see the items from all points. Customers were 44% bound to add them to their cart after seeing the 3D model. While interacting through AR and experiencing what it looked like “on”, clients were 65% likely to place the order.

Whether your brand is moving assets from brick-and-mortar to online or as an online-only DTC model, AR can assist with filling the gap for clients yearning to interact hands-on and in-person.

See more cool examples of brands doing big things with AR and 3D renderings at https://www.shopify.com/blog/ar-shopping

#Shopify #ecommerce #ShopifyPlus #B2Bmarketing #AR&VR